Launch partner: OV Property Service. External node: A.L. Plumbing. No fake MRR. Hit Continue and I'll walk pain, swarm, spine, intelligence, costs, and the ask — scroll for full detail under each graphic."
Open live product demos anytime (Round Table, Platform Guide, Second Brain, homepage).
Badges mean: verified live today · model estimate · pilot early pilot only.
Founding 100 is an optional promo, not the core product.
Chapter 1 — The industry is duct-taped
Tenants alone at 2 AM. PMs in spreadsheets. Contractors bled by lead fees. Lead marketplaces sell phone numbers; they don't finish work, verify licenses, or coordinate crews.
Chapter 2 — We built a company, not a chat toy
Resi is the face. Becky runs ops. Nemo routes. Hawk automates. Charles guards safety. Tally holds the ledger. Spike shapes brand. Claw reaches out. Supporting agents handle the grind. Specialists leave a trail of work — safety rules kick in when risk is high.
Chapter 3 — Early is honest
Today: pilot / bootstrap with OV Property Service (GC, primary operator) and A.L. Plumbing (first external contractor node). Pre-revenue to early revenue. Excitement comes from what already runs and the path to the Founding 100 paid cohort — not invented MRR.
Chapter 4 — Local proof, national multiplier
- OV + A.L. Plumbing = local proof
- Lily Pad + haversine = self-replicating nodes, zero ad spend
- 10–15 contractors finish the loop → next wave compounds
- Post–Founding 100 marketplace = durable revenue engine
- National density = multiplier (earned ticket by ticket)
Chapter 5 — Funding that keeps the soul
We want partners who fund production stability (UI/UX), workflow scale (automation), legal/Coffer/E&O, and niche media — without turning ResiHub into a hollow growth machine. Use of funds is named. Values are non-negotiable.
- Fragmented ops: tenants, PMs, and GCs still live in phone tag, spreadsheets, and sticky notes — no single coordination spine.
- Lead-fee waste: contractors pay for maybe-interested numbers; marketplaces sell phones, not finished work.
- Slow matching: hours-to-days to find a licensed crew; proximity and trust are manual guesswork.
- Lost paper trail: intake → dispatch → invoice → closeout rarely leave one durable record (handoffs die in texts).
- Ad-driven growth tax: paid acquisition buys noise, not proof that a contractor can complete jobs on a platform.
- Tool sprawl: chatbots, PM software, and lead apps don’t share a brain — agents and work never orchestrate as one system.
Who feels it
After (product direction)
Next in the book: solution loop (swarm + Lily Pad) → traction (OV + A.L.) → national multiplier → ask.
Open ResiHub AI Platform Guide (in this book) — screen-record action plan, real panels, no smoke. new tab ↗
OK on camera verified paths
- Resi routes and opens the correct panel
- Real forms / hub / marketing studio load
- Role docks show different tools per role
- Estimate builder / phases on a real flow
- Job management on a real job id
- Inspection → approve → package_url
- Move-in baseline → move-out delta → package + role reports
- Tenant request → PM approve → hub/WO linked
- Visible form fill and status change
Avoid unless pre-proven live
- "Whole crew finished every job in the system" without a real seed
- "100% agentic end-to-end every time"
- Fake completed invoices you didn't generate
- "Tally always prices every job in production"
- Dispatch, closeout, and invoicing always complete on every ticket
- Tenant skip-PM dispatch as default
- SMS outreach or job closeout unless you watch it run live
Subscriptions live. Full job card payment processing not publicly claimed yet — proven money path is human mark-paid on books. Smart glasses = hands-free delivery of this same spine (later chapter). Walkthrough videos of this flow are available for diligence.
RESI → Diagnose, one clarifying question
NEMO → Parallel specialists
├ CHARLES codes/safety
├ TALLY estimate/ledger
└ BECKY work order / PM notify
PM → Approve / deny
HAWK → Dispatch / automation when live
CONTRACTOR → Accept job with full context

Supporting agents handle batch research, documents, and background work. Safety rules and a “prove it before you act” gate apply when risk is high.
Next: Platform intelligence → dual Second Brain, Resi director, digital footprint, growth layer
Parchment one-pager ↗ · Architecture iframe (live product)
What ships today built
- Dual knowledge layers — company brain vs each customer’s private mini-brain (account-scoped)
- Ingest → search → digest → next need on live knowledge stores with source badges
- Resi as guide on dashboards — personal agenda, not empty chat filler
- Tell Resi Online Presence — website, Google Business, socials, notes → graph + Second Brain
- Hybrid software + agents — real panels and forms first; agents open them and leave a work trail
- Stupid-simple UX — voice/phone + panels; no heavy “knowledge console” for users
- Live pitch citations — Knowledge citations API
Honest limits pilot
- Not every channel is live outbound (Claw SMS / full SEO autopilot need credentials + proof)
- We do not claim invented MRR or “agents already run every business website”
- Google Maps JS is deferred — production maps stay Leaflet/OSM
- Human still owns OAuth, DNS, Search Console, payments
- Deep architecture brief is in-book as an iframe — not a slide claim
RESI → director agenda · open the right panel only
SECOND BRAIN → ingest profile · mini-brain query with citations
HAWK / SPIKE → promote / brand using existing channels (or mark “none”)
NEMO → orchestrate specialists · durable records on graph
USER → credentials · approve · short direction — done
Second Brain architecture (how the system works — investor brief, iframe in this book): open Second Brain · architecture · new tab ↗ · Live claims only: Knowledge citations
Founding 100 (promo, not product): $2,988 one-time / business · 12 months · max 100 slots · funnel (promo)
After cohort: Lily Pad bidding + marketplace as primary acquisition engines · longer path to recurring contractor/PM seats ($99–199) and $50k MRR if dispatch health holds.
- Lily Pad + location-based matching turns every local job into a self-replicating node network with zero ad spend.
- First 10–15 contractors prove the loop (intake → match → full job workflow → durable record of every handoff).
- Each completed ticket pulls the next wave organically.
- Compounds across states without cold outreach.
- Keeps unit economics honest: cost-per-job, response rate, token burn.
- Positions the post–Founding 100 marketplace as the durable revenue engine.
- Local pilots (OV + A.L. Plumbing) = proof; national scale = the multiplier.
Live checkout: Open Founding 100 funnel (in this book) · new tab ↗
Lily Pad bidding → paid node (deck-ready flow)
SYSTEM → location-based match in service radius · top 3–5 nodes by proximity, rating, response, fit score
CLAW / HAWK → notify contractors (SMS/email) · response window
CONTRACTORS → compete on bid · winner gets job
SWARM → full workflow · durable job records
WINNING NODE → sees platform value (intake, Tally, routing, storybook) · offered Founding 100 at $2,988
REPEAT → more jobs → more nodes → regional bid density → state-to-state compound
Why this stays honest
- Acquisition is job-driven, not paid-ad vanity
- Only nodes that win and complete work get the paid on-ramp
- Each loop feeds unit economics: cost/workflow, match accuracy, token burn
- OV (GC pilot) + A.L. Plumbing (external) prove the loop exists
- Volume compounds: early nodes create bid density for the next wave
- National scale is a network effect, not a billboard buy
What we do not claim yet
- Scaled paid acquisition CAC / LTV (not proven)
- Guaranteed close rate on Founding 100 offers
- Vanity MRR while still pilot-first
- Nationwide density before regional bid volume is real
- “We already own every metro” — we don’t; we earn density ticket by ticket
Figures update from our live cost model when available. model
| Users | Fixed / mo | Variable / mo | Total / mo | Total / yr |
|---|---|---|---|---|
| 50 | ~$1,525 | ~$36 | ~$1,561 | ~$18.7k |
| 100 | ~$1,525 | ~$73 | ~$1,598 | ~$19.2k |
| 250 | ~$1,525 | ~$181 | ~$1,706 | ~$20.5k |
Fixed ≈ hosting + databases + SaaS (~$250/mo) + AI usage baseline (after cost controls) + insurance accruals (E&O · Cyber · GL). Variable ≈ $0.73 / active user / mo workflow mix. Replace estimates with invoices.
- Tech E&O / Professional liability (~$250/mo accrual · ~$2k–$6k/yr quote band) — AI guidance, software errors, multi-tenant SaaS.
- Cyber liability (~$100/mo · ~$800–$3k/yr) — signed-in users, property/PII data.
- General liability (~$40/mo) — events / premises when needed.
- Entity + counsel buffer (~$50/mo) — filings + disclosure; counsel is separate human gate.
- Headroom proxy — token compression on completions
- Gemini 3.6 Flash + Flash-Lite for bulk extract (cheaper tiers)
- Local-first Ollama for routine agent loops when healthy
- Panel-first / deterministic open — no LLM for “open hub / estimate”
- Retrieval scope + short thinking on chat · prompt caches · SFX/TTS cache
- Knowledge retrieval from the live graph instead of stuffing huge chat context · SMS routes to email while carrier approval is pending
These cards hydrate from the knowledge API when you open this page. Empty or offline = we show that honestly.
Source: live knowledge API · verified badges only · Platform intelligence narrative · investor intelligence brief
Live nodes today: OV Property Service (GC pilot) · A.L. Plumbing (first external)
What we log now: job completions, token burn / workflow, location-based match accuracy, handoff durable job records
What we do not claim: scaled MRR, vanity seat counts, or fully proven CAC/LTV — prove cost-per-job and response rates on live tickets first
Post-cohort: Lily Pad bidding + marketplace become primary acquisition and revenue engines.
Mid $2.8M — pre-seed AI vertical with live multi-agent production
High $4.5M — if 12-mo path to $50k MRR de-risked with key hires
| Tier | Ask | Runway | Focus |
|---|---|---|---|
| Bridge | $250k | 6–9 mo | Stabilize production, legal/Coffer, niche media start |
| Seed | $750k | 12–15 mo | UI production + automation expert + growth |
| Growth prep | $2.5M | 18 mo | Full team, scale cloud, acquisition |
12-month milestones (gates)
| Gate | Proof | Badge |
|---|---|---|
| Orchestration hardened | Core systems stable · secure matching · fewer handoff failures | use of funds |
| Second Brain dual scope | Platform + mini-brain digests · director · footprint ingest | shipped core |
| Founding 100 progress | Paid slots closing from job-driven Lily Pad loop | in motion |
| Unit economics visible | Cost/workflow, match accuracy, token burn on live tickets | logging now |
| Dispatch health | Every handoff is logged · no claiming full dispatch/closeout without live proof | standard |
Use of funds (named)
Priority: production stability · UI/UX polish · inspection/photo evidence pipeline · PM workflow hardening ·
legal/compliance review · E&O · first customer onboarding.
Michael Shimeles (rasmic.link) — UI/UX & production stability ·
Nate Herkelman — workflows/webhooks/performance ·
two DIY/home podcast pros · LegalZoom-class Coffer · E&O · counsel
| Item | Owner | Bridge | Seed | Growth |
|---|---|---|---|---|
| UI/UX + production stability | Michael Shimeles | $40k | $120k | $280k |
| Workflow / webhook / performance | Nate Herkelman | $35k | $100k | $220k |
| Platform engineering | TBD | $25k | $90k | $350k |
| Podcast talent (2) | Pros | $20k | $60k | $120k |
| Coffer / entity | LegalZoom class | $5k | $12k | $25k |
| E&O insurance | Carrier | $8k | $18k | $36k |
| Counsel / compliance | Outside counsel | $7k | $25k | $75k |
| Cloud scale | Cloud | $15k | $50k | $150k |
| Contractor + PM acquisition | GTM | $40k | $120k | $500k |
| Content SEO + marketplace | GTM | $15k | $45k | $150k |
| Working capital | ResiHubAI | $40k | $110k | $594k |
| Total | $250k | $750k | $2.5M | |
Come sit at the table if that lights you up, sugar."
ResiHubAI is an AI-assisted property coordination and documentation platform. It is not a licensed brokerage, law firm, property manager of record, inspector, engineer, insurance adjuster, or emergency service. Outputs are draft support materials for human review and approval. Service disclosure · Terms · Privacy
"You've got this, sugar. And now, so do we."
Optional new tab: /docs/round-table-partner.html ↗
Optional new tab: /docs/resihub-vs-saas-grok-build-report.html ↗
Story section: Platform intelligence · Live citations: Knowledge citations · Optional new tab: architecture brief ↗ · Same Round Table / Platform Guide pattern — not a new dashboard
Promo only — not the investment thesis. Optional new tab: /funnel/founding-100/ ↗ · Story section: National · Lily Pad narrative